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executive · Contemporary

Satoru Iwata

1959–2015

Known For

entrepreneurialtechnologicalcultural

Not yet included in personality matching — the documented evidence doesn't yet cover enough of the personality model. Everything else on this page is fully available.


Trait Constellation


Key Achievements

He started as a programmer at HAL Laboratory, became its president in 1993, joined Nintendo in 2000 and was named its president in 2002, the first person outside the founding Yamauchi family to hold the post, according to The Register.

Under his leadership Nintendo developed the DS and the Wii, which The Register calls the home console of choice for casual gamers; in 2006 he described Brain Training as a DS software line meant to reach players who did not already play games.

He kept programming as an executive. As HAL's president he rebuilt the Pokemon battle system for Pokemon Stadium on the N64 from the Game Boy source in about a week, which Game Freak programmer Shigeki Morimoto found astonishing.


Moments That Reveal Them

Game Freak programmer Shigeki Morimoto said that when he heard Iwata had ported his Pokemon battle program in about a week, working only from the source code, he thought: 'What kind of company president is this!?'

This is consistent with a deep, hands-on command of programming craft. Mastery Orientation

At the 2006 Game Developers Conference he gave every attendee a copy of Brain Age and had Will Wright and others play it on stage, after saying Nintendo had made Japanese retailers try the game before ordering it.

This is consistent with a preference for persuading by letting people try the product. Persuasiveness


Turning Points

After years in which Nintendo kept its games on its own hardware, the company announced a partnership with DeNA in May 2015 to bring games to smartphones and tablets, a move the Globe and Mail says reversed its earlier resistance.

This is consistent with a late shift in strategy after sustained pressure on the company. Adaptability


Similar People

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Confucius

philosopher551 BCE–479 BCE
80% Profile Match

Opposite Profile

Not a rival — a different profile shape worth a look.


Sources