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Photo: Wang Yu Ching / Office of the President, Republic of China (Taiwan), 2021, CC BY 2.0, cropped · Wikimedia Commons 'Morris Chang 2021APEC.jpg': official photograph by Wang Yu Ching for the Office of the President of the Republic of China (Taiwan), 16 July 2021, published on the Office's Flickr account under CC BY 2.0 and Flickr-reviewed on Commons (FlickreviewR, passed 1 November 2022). Cropped to a head-and-shoulders portrait region of the 2048 x 1365 original and downscaled to 1000 x 1197 (never upscaled). The Office's English website pages checked (privacy policy page) carry no conflicting copyright statement; the photograph's own Flickr licence is the basis. · CC BY 2.0

executive · Contemporary

Morris Chang

b. 1931

Known For

technologicalinnovationindustrial

Not yet included in personality matching — the documented evidence doesn't yet cover enough of the personality model. Everything else on this page is fully available.


Trait Constellation


Key Achievements

Founded Taiwan Semiconductor Manufacturing Company in 1987 while leading Taiwan's Industrial Technology Research Institute, an independent chip foundry available to any company; the Computer History Museum named him a 2007 Fellow for this.

Devised the 'pure play' foundry model, a manufacturer that does not design its own chips or compete with customers, which IEEE Spectrum says let start-ups design chips without the huge cost of building a fabrication plant.

Spent 1958 to 1983 at Texas Instruments, rising to group vice president for its worldwide semiconductor business, before leaving for General Instrument and then Taiwan.


Moments That Reveal Them

At ITRI in 1985 he introduced a review that put the lowest 2 percent of performers on probation, and staff complained to legislators in hate mail, IEEE Spectrum reports.

This is consistent with a willingness to impose unpopular changes despite staff opposition. Conflict Tolerance

In a May 2009 televised speech he told TSMC employees that laid-off workers would be welcomed back and apologised for the mishandled appraisals behind the layoffs, according to the Taipei Times.

This is consistent with publicly reversing a decision after it drew criticism. Belief Updating


Turning Points

After leaving Texas Instruments in 1983 and General Instrument a year later, he accepted the Taiwanese government's offer to run ITRI in 1985, against the advice of nearly everyone he knew, which led to TSMC.

This is consistent with a willingness to take an uncertain, high-stakes move in a new setting after setbacks. Risk Tolerance


Similar People

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Opposite Profile

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Sources