

Photo: Tessa Bury, 13 March 2026, CC BY 4.0, cropped and downscaled from the original · Wikimedia Commons, 'Tim Cook March 2026 (cropped).jpg' -- a Commons crop (made 13 March 2026) of 'Tim Cook March 2026.jpg', photograph by Tessa Bury (own work, uploaded by her Commons account) taken 13 March 2026 at Apple's 50th-anniversary kickoff event at the Grand Central Terminal store, New York; the page says the copyright holder releases it under CC BY 4.0 and asks for the credit 'Tessa Bury', the EXIF author and copyright holder are both Tessa Bury, no restriction template is present, and structured data depicts Tim Cook; Commons crop 1271 x 1589 pixels, downscaled once to 960 x 1200 (never upscaled). · CC BY 4.0
경영인 · 현대
팀 쿡
b. 1960
주요 업적 분야
아직 성격 매칭에 포함되지 않았습니다 — 기록된 근거가 성격 모델 전체를 다루기에는 충분하지 않습니다. 이 페이지의 다른 모든 내용은 자유롭게 확인하실 수 있습니다.
핵심 특성
주요 업적
2011년 8월 24일 스티브 잡스가 사임하며 그를 후임으로 추천해 애플의 CEO가 되었고, 15년간 그 자리를 맡았다. 2026년 4월 애플은 9월 1일 존 터너스가 후임 CEO가 되고 쿡은 이사회 집행의장을 맡는다고 발표했다.
그의 재임 기간에 애플은 기기 제조사에서 여러 사업을 거느린 기업으로 커졌다. 애플워치(2015)와 에어팟(2016), 아이클라우드·애플 뮤직·애플 TV+ 같은 서비스가 더해졌고, 애플의 설명으로는 자체 설계 칩으로도 전환했으며, CNN은 2021년 그의 첫 10년간 시가총액이 약 600% 늘었다고 보도했다.
1998년 애플에 합류해 전 세계 운영 담당 수석부사장을 맡은 그는 공장과 창고를 닫고 제조를 위탁 생산업체로 옮겨 공급망을 재편했고, 재고는 몇 달 치에서 며칠 치로 줄었다.
삶의 장면들
2012년 9월 애플의 새 지도 앱에 불만이 쏟아지자, 쿡은 애플이 기대에 못 미쳤다고 사과하고 서비스를 개선하는 동안 경쟁사의 지도 앱을 써 보라고 안내하는 공개서한을 올렸다. 로이터는 이를 애플로서는 이례적인 일이라고 보도했다.
제품의 실패를 변명하기보다 공개적으로 인정하고 방향을 바꾸려는 리더의 태도와 일치한다. 입장 수정 성향
포천에 따르면 2005년 쿡의 운영팀은 아이팟 나노의 수요가 클 것이라고 예측하고 삼성·하이닉스 같은 플래시 메모리 공급업체에 12억 5천만 달러를 선지급했으며, 이로써 해당 메모리 시장을 2010년까지 사실상 확보했다.
수요 예측을 몇 년 앞선 공급 계획으로 연결하는 방식과 일치한다. 계획 지향
전환점
2012년 10월 29일 애플은 소프트웨어 책임자 스콧 포스톨과 소매 책임자 존 브라우엣의 퇴임을 발표하고 조니 아이브, 에디 큐, 크레이그 페더리기, 밥 맨스필드의 역할을 넓혔다. 쿡은 하드웨어·소프트웨어·서비스 간 협업을 늘리려는 조치라고 밝혔고, 포천은 1997년 이후 최대 규모의 경영진 개편이라고 평가했다.
애플의 하드웨어·소프트웨어·서비스 팀을 더 긴밀히 묶으려는 시도와 일치하지만, 당시 그가 얼마나 확고히 장악하고 있었는지에 대해서는 평가가 갈렸다. 협업 성향
비슷한 인물
전체적인 프로필이 이 사람과 닮은 사람들이에요.
출처
- Tim Cook (Q265852) -- verified live via the Wikidata API (2026-10-15): English label 'Tim Cook', description 'American business executive, former Apple executive chairman' (the description looks stale, since Apple's own page says he is the executive chair), born 1 November 1960, no date of death, citizenship United States, chief-executive-officer position at Apple Inc. dated 24 August 2011 to 31 August 2026, Korean label present. Orientation only; not used as support for any row.
- Apple, 'Tim Cook' leadership page -- the company's own profile: director since 2011, executive chair of the board, joined Apple in 1998 and CEO from 2011 to 2026, previously chief operating officer responsible for worldwide sales and operations including end-to-end management of the supply chain; credits him with new categories (Apple Watch, AirPods, Apple Vision Pro), services from iCloud and Apple Pay to Apple TV and Apple Music, and the move to Apple-designed silicon. CANONICAL SIGNIFICANCE SOURCE (the institution's own statement of his role; self-published and promotional, so used only for orientation and the achievement cards, never for a behavioural row; Britannica was tried and returned HTTP 403). Read in full.
- Apple Newsroom press release, 24 August 2011, 'Steve Jobs Resigns as CEO of Apple' -- announces that the Board named Tim Cook, previously chief operating officer, as CEO and elected Jobs chairman, records Jobs's recommendation that the Board implement its succession plan and name Cook, and summarises his responsibilities as COO (worldwide sales and operations, supply chain, service and support, the Macintosh division, reseller and supplier relationships). Company-issued and promotional; used for the succession facts only. Read in full.
- Doug Bartholomew, 'What's Really Driving Apple's Recovery', IndustryWeek, 16 March 1999 -- trade-press report on Cook's first year as Apple's senior vice president for worldwide operations: inventory cut from $437 million (about a month) at the end of fiscal 1997 to $78 million (six days) at the end of fiscal 1998, manufacturing moved to contract manufacturers, planning separated from execution with SAP and i2 software ('plan weekly, execute daily'), an analyst (AMR Research's Tom Grace) on Apple's earlier supply-chain weakness, an earlier failed SAP project, and the iMac launch's supply shortfalls. Independent reporting with an analyst voice, but most of the method and figures are Cook's own statements. Read in full.
- Adam Lashinsky, 'Tim Cook: The Genius Behind Steve', Fortune, 24 November 2008 -- magazine profile based on interviews with about two dozen people who have dealt with Cook: the 1998 mandate to fix manufacturing and supply, closing factories and warehouses and using contract manufacturers, inventory falling from months to days, the 2005 prepayment of $1.25 billion to flash-memory suppliers, his expanding responsibilities (sales, Macintosh division, iPhone operations), his meeting style as described by named and unnamed former colleagues (long silences, relentless questioning, 4:30 a.m. e-mails, Sunday-night staff calls), an IBM supervisor's account, and sceptics who saw him as an operations executive rather than a product person. Independent and balanced, with analysts and critics; it also covers personal-life material, which was not used. Read in full.
- Adam Lashinsky, 'Inside Apple's major shakeup', Fortune, 29 October 2012 -- commentary on the day Apple announced the departures of its iOS software chief and retail chief and gave Ive, Cue, Federighi and Mansfield wider responsibilities: calls it the biggest management shake-up since 1997, lists the preceding missteps (Maps, Siri, retail, earnings misses), relays a rumour that the software chief refused to sign the Maps apology, credits Cook with humility in apologising and criticises him for not explaining himself. Independent and critical; the motive reporting is hearsay. Read in full.
- Al Jazeera English (news agencies), 'Apple announces management shake-up', 30 October 2012 -- wire-based report of the 29 October 2012 changes: Forstall leaving and advising Cook until his departure, John Browett out with the retail team reporting to Cook until a replacement, Ive leading human interface, Cue taking Siri and Maps, Federighi heading both operating systems, Cook's statement that the moves would increase collaboration across hardware, software and services, and the note that it was not clear whether Maps was a factor. Independent factual reporting, with no assessment of Cook's own role. Read in full.
- Reuters, 'Apple CEO Cook Apologizes for Maps Mess', 28 September 2012 (republished by The Fiscal Times; byline printed as 'Poornima Goopta') -- wire report on Cook's open letter apologising for the new Maps service, saying Apple 'fell short' and pointing users to rival apps; notes it was unusual for Apple, contrasts it with Steve Jobs's response to the 2010 iPhone 4 reception complaints, and describes the data and feature gaps users complained about. Independent wire reporting. Read in full; the full letter text was also read as reproduced by iPhone in Canada, which is not cited.
- Adam Lashinsky, 'Apple's Tim Cook leads different', Fortune, 26 March 2015 -- cover-story profile of his first three and a half years as CEO: scrutiny after succeeding Jobs, the Maps apology handled with candour, the dismissal of the software and retail chiefs and his remark on cultural fit, a stable management team, Eddy Cue on how he delegates, the Apple Watch, Apple Pay and the Beats acquisition, analyst Jean-Louis Gassee's long-game reading, his plan to raise executives' public profiles, and a tour of the new campus site. Independent but largely favourable and by the same author as the 2008 and 2012 pieces, so not a separate perspective; the article also covers personal-life, public-policy and wealth material, none of which was used. Read in full.
- Clare Duffy, 'How Tim Cook has grown the Apple empire in his decade as CEO', CNN Business, 24 August 2021 -- retrospective on his first ten years: expansion from device maker to a multi-business company, the iPhone line widening, the Apple Watch (2015) and AirPods (2016) as the most successful new hardware, services growth (iCloud, Podcasts, Music, Arcade, TV+, Fitness+), acquisitions including Beats ($3 billion) and Intel's modem business ($1 billion), analysts Tom Forte and Mike Bailey (hardware 'more iterative than revolutionary', 'maintaining the empire as opposed to building one', services solving a boom-bust problem), and the open succession question. Independent business reporting with mixed analyst voices; its passages on personal-life, advocacy and government matters were not used. Read in full.
- Kirkus Reviews, review of Leander Kahney's 'Tim Cook: The Genius Who Took Apple to the Next Level' (posted 16 February 2019) -- trade review calling the biography a praise-filled yet also critical decade-long performance report, 'occasionally hagiographic but mostly illuminating', that contrasts Cook with Jobs. Short independent assessment of the book rather than of Cook's behaviour; used only to calibrate how favourable the biographical literature is. Read in full.
- Paul Thurrott, 'Book Review: Tim Cook: The Genius Who Took Apple to the Next Level', Thurrott.com, 2 April 2019 -- technology journalist's review of Kahney's book: notes that Cook and most senior Apple leaders did not speak to the author on the record, relays Kahney's account of the Forstall exit (a refused demand for a public apology), says that Cook's Apple went on to apologise publicly for several issues, which he says Jobs would not have done, repeats Kahney's argument that logistics matter most at a company like Apple, and says he is not ready to call Cook a visionary or a better CEO than Jobs while judging him the better CEO for today's Apple. Independent reviewer relaying another author's partly anonymous reporting, so secondary. Read in full.
- Josh Dickey, 'Tim Cook to Step Down as Apple CEO, Will Become Executive Chairman as John Ternus Takes Over', TheWrap, 20 April 2026 -- entertainment-and-business news report of Apple's announcement that Ternus becomes CEO on 1 September 2026 and Cook executive chairman, reproducing Apple's statement and adding the writer's framing: a low-key leader who preferred to share the spotlight, an operations expert who widened the device portfolio (Watch, AirPods, Vision Pro) and invested more in media, and a company that fell behind in generative AI and struck a deal in January to use Google's Gemini model. Independent framing around a company statement. Read in full.
- Wikimedia Commons file page 'Tim Cook March 2026 (cropped).jpg' (and its parent file 'Tim Cook March 2026.jpg') -- checked for the portrait's licence: photograph by Tessa Bury, own work, taken 13 March 2026 at Apple's 50th-anniversary kickoff event in New York, released by the copyright holder under CC BY 4.0, EXIF author and copyright holder both Tessa Bury, structured data depicting Tim Cook; the crop was made on Commons from the original. Not used for any scoring.





